Advantages of Google Ads and how it can benefit your business.
More and more businesses are taking advantage of Google Ads to reach untapped audiences at the right moment and at the right time.
If appropriately utilized Google Ads, it could prove to be a cost-effective way for businesses to drive traffic on their website or a specific landing page of their website.
So, what great about Google Ads specifically that can be beneficial for businesses?
I have listed the nine advantages of Google Ads for your advertising your business.
1. Generates Immediate Results
The absolute top reason why most marketers and companies like Google Ads – IT’S FAST.
It drives immediate results to the advertiser. You can create an advertising campaign and get instant results even in hours because your ad will show on SERP as soon as Google approves it.
It is the fundamental difference between Search Engine Marketing (SEM) and Search Engine Optimization (SEO).
To get the proper organic traffic on your website, it needs at least 6-8 months of continuous optimization of your website.
2. Online Visibility and Increase Brand Awareness
Google Ads allows you to showcase your brand in front of potential customers who may not even know you ever existed.
Your brand awareness can be a huge advantage when it comes to marketing against large businesses.
Google ads will put your ads in front of customers who are actively looking for solutions on search engines.
Shockingly, only 10-15% of people scroll past the first page on Google.
So you don’t want to be on the second, third, or fourth page, because if you are, it’s like your website even doesn’t exist.
Google Ads helps you get where you need to be. It can massively boost your visibility, website traffic, and reach and hence increase your brand awareness.
3. Precise Targeting
Google Ads gives options so that you can create a highly targetted audience for your ad campaign.
You don’t want to waste your money by showing ads to people who are not interested in your product or services.
For example, if you sell cricket bats, your most likely audience is men who are under 35 years old in cricket playing countries. It doesn’t mean women don’t play cricket.
But it is better to show your ads to people who are most likely interested in your product.
It allows you to choose specific keywords, interests, gender, age, city, the country as a filter so you can narrow down your target audience.
Other filters include Language Targeting, Device Targeting, Time Targeting, and Location Targeting.
Filterable targeting is fundamental to maximizing ROI with search engine marketing.
4. Measurable and Trackable
It is almost impossible to measure the outcome of traditional marketing.
How will you know that the customer bought your product because he saw your advertisement in newspaper, TV, radio, billboards, pamphlets, etc.?
With Google ads, every little detail of the marketing campaign can be measured and analyzed.
You can check how many clicks your ad campaign got?
What was the cost per click (CPC)? The total number of impressions, the average click-through rate (CTR).
How many conversions was the campaign able to generate?
Also, unlike traditional advertisements here, the advertizer can adjust his budget.
Additionally, you will know the source of the leads and what’s the cost-per-lead (CPL).
It makes the life of the marketer easy because after analyzing the data, he’ll get the idea as to what worked and what didn’t.
By using this information, the marketer then tweaks the campaigns until he’s able to achieve optimal results.
5. Google Ads Is Great For Local Marketing
Google Ads is an essential digital marketing tool for driving website traffic, generating leads, but what if you own a local business?
Well, if you ask me, Google ads are especially beneficial for local businesses!
Because when people in your town/city search online for local services like “gyms near me” or “restaurants in New Delhi,”
It’s the SEM experts who make those queries connect with businesses and advertisement in the search engines.
Local marketers have an advantage in Google when it comes to SEM results.
Google, some years ago, released an advertising package called Local 3-Pack.
It gives local ads the top 3 positions in SERPs for location-specific terms like region/town/city names or phrases like “near me.”
6. Google Ads Brings In More Qualified Leads
Running a successful business website is not always about generating traffic. One of the most significant benefits of running Google Ads campaigns is the ability to bring in the right traffic.
In the Google Ads platform, you are allowed to create a custom audience.
These custom audiences will comprise people that are more likely to engage with your ads and maybe even convert to your customers.
Google Ads allows an advertiser to target particular demographics, region, gender, education, marital status, etc.
That’s the reason, the traffic you receive through Google Ads is more likely to convert than traffic generated organically.
There is one other tool—Negative keywords.
The tool prevents your ad from being triggered by a specific word or phrase. When people search for that particular negative keyword or phrase, your ads will not appear to them.
It helps in further preventing audiences who are not right for your business to click your ads and also improving your odds of converting.
One of the most significant advantages of Google Ads is reconnecting with your website visitors.
Some people like to window shop before they buy a product,
Now times have changed, people can compare products from the comfort of their home through the Internet.
Surely, there will be people who have visited your website to online window shop, but they are undecided, so they have taken no action. The goal here is to covert this visiter through remarketing.
For example- I’m sure at least once you have visited an e-commerce website, say Amazon added some products to your cart and then exited without following through with the transaction.
It’s been observed that:
1. 95% of people who visit a website leave without completing the actions marketers want them to take.
2. 70% of shoppers abandon their shopping cart rather than follow through with their transaction.
Remarketing lets you customize your display ads campaign for people who have previously visited your site but left without buying anything.
You can create custom ads (using dynamic remarketing) to show visitors when they browse the web and use apps.
Display Network ads mostly apply remarketing feature into their campaigns.
8. More Money!
The number one reason why marketing agency pitch Google Ads to their clients is the money it can create for its client.
According to Google, any business in the right hands could double their return on investment on Google Ads!
With Google ads, Fastrack growth is possible, but a marketer must be an expert to attain the desired results.
At the end of the day, businesses are there to make money, and with Google Ads, they will get several new opportunities.
They will be able to cover various untapped potentials from their ad campaigns.
9. SEM (Google Ads) vs. SEO (Organic search traffic)
Search engine optimization is one of the critical strategies to rank on top of the Google index page without paying for ads.
But because it’s a slow process, some businesses lose patience, as it can take up to 6-8 months or sometimes a year to rank for particular terms.
Read more about: Search engine optimization vs. Search engine marketing.
With the help of Google Ads, you can rank on the top of the search results for your keywords or keyphrases in a matter of hours.
Although, Google advertising requires money whereas SEO doesn’t
but, it can be a lucrative investment when an expert puts your campaign together as it can give an excellent ROI for your business.
But it doesn’t mean you can neglect SEO and focus just on SEM. SEO plays a fundamental part of having a website that generates continuous revenue,
And Google advertising should be taken as a help to generate instant leads, traffic, and conversions while the process of SEO continues.
Google Ads has the potential to offer instant results, conversions, and more money, aside from that, Google Ads gets brands to the top of the SERPs (Search Engine Results Pages).
It provides flexibility to advertisers, and with the help of visual Google Shopping campaigns and call-based campaigns, you can target local market and mobile users.
Businesses must utilize Google ads because they will be able to experience immediate as well as long-term results.
With Google’s enormous data, they’ll be able to analyze their results for better results, which will eventually help them to convert prospects into customers.
If you have any questions related to Google ads or digital marketing, in general, Contact me.
And stay tuned for our next blog.
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