How to Track Email Open Rates and Link Clicks

All of us experienced the anxiousness of waiting for a response when we send an email to someone.

We all wonder! Did the recipient receive the email? Did they open it? Did they read it? Did they click on the link?

But now having no idea what happened after we sent an email is a thing of the past. Now you can easily enable email tracking on your WordPress website with the help of WP Mail SMTP.

You will be able to track email campaigns in real-time and understand who from your customers are most interested in your emails, or what part of the email they like more.

What is Email Tracking?

Email tracking is a sophisticated way of monitoring if a recipient has opened an email that you’ve sent and had they taken the desired action!

This allows you to make better, more informed business decisions. Get real-time insights on who reads your emails and who’s ignoring them.

Email tracking empowers business owners to build and maintain relationships in this exceedingly crowded, competitive inbox environment.

How Does Email Tracking Work in WP Mail SMTP?

Email trackers automatically add a 1×1 image pixel to the content of the email you send. Once a recipient opens it, this link points back to a WP REST API endpoint on your WordPress site. 

It means WordPress will receive a signal when the email is opened by the recipient. That’s what updates the open tracking data. 

It can detect the exact time and date an email has been opened by a recipient and notifies you when an email you sent has been opened.

Mail SMTP replaces your website links with a unique trackable URL to track if any link is clicked, WP automatically. 

How to Enable Email Tracking On a WordPress Website

1. Install WP Mail SMTP Pro

The first step is to install WP Mail SMTP.

Note: To track your WordPress emails, you’ll need the Pro license.

The Pro version includes email logging. It works like a ‘Sent’ folder for WordPress emails. You can save the content and the attachments.

To install the plugin, you will need the plugin zip file

You can get that from the Downloads page in your WP Mail SMTP account (click here)

Now click on the Download WP Mail SMTP button

Email Tracking

Next, open your WordPress dashboard and head to Plugins » Add New.

Email Tracking

Now click the Upload Plugin button at the top of the screen.

Click Choose File to select the plugin zip file from your Downloads folder. Then click Install Now to install it.

Once you’ve installed and activated the plugin, the WP Mail SMTP Setup Wizard will open.

Go to WP Mail SMTP » Settings and click the Launch Setup Wizard button to open the Setup Wizard manually.

Now we will choose an email service provider for your WordPress site.

2. Choose an Email Provider

Now let’s go ahead with the Setup Wizard.

Click Let’s Get Started to view the options.

Email Tracking

WP Mail SMTP will display a list of email providers supported in the plugin.

Email Tracking

Before choosing one, let’s define what we mean by ’email tracking’ so you can make the right choice here.

WP Mail SMTP supports 2 different types of tracking for your sent emails:

  • Open and click tracking tells you if your emails are being opened and the links are being clicked. (works with all mailers in WP Mail SMTP Pro)
  • Delivery status tracking tells you if the email was successfully sent. In addition, SMTP.com, Sendinblue, and Mailgun also tell you if it was Delivered.

Therefore for the best possible visibility, choose between SMTP.com, Sendinblue, or Mailgun.

Because If you go with a different mailer (like Gmail or Other SMTP), you’ll just miss out on being able to see if emails were Delivered.

Now complete the connection to your chosen SMTP server or API.

Alright! After completing the Wizard, we will enable WordPress Email Tracking.

3. Enable WordPress Email Tracking

After WP Mail SMTP Pro is installed the plugin will automatically add a tiny tracking pixel to every HTML email sent from WordPress.

We just need to enable the tracking pixel in the plugin. 

Go to WP Mail SMTP » Settings

 And click the Email Log tab.

Now make sure the Email Log is checked. If it isn’t, click the checkbox like shown in the image below.

Now scroll down and turn on one or both logging options

That is it! You just configured your new email tracking tool. Now click Save Settings.

4. Check Email Tracking Analytics in WordPress

Lastly, let’s check your open and click analytics in WordPress. To See Opens and Clicks in the Email Log.

Go to WP Mail SMTP » Email Log in the admin dashboard.

As you can see you now have 2 new columns for open and click tracking.

Email Tracking

Now let’s see how you can export email opens and click data from WordPress.

Head over to the Tools menu in WP Mail SMTP.

From the tabs across the top, click Export.

Email Tracking

Here you can choose the export format type.

Now scroll down and click the checkboxes next to Opened and Clicked. and click Download

When you download the file, you can see open and click data in the email log export.

Email Tracking

Voila! Now you can successfully track Email Open Rates and Link Clicks on your WordPress website.

Divyanshu Chaturvedi

Founder and CEO of MarkBuzz Media, Divyanshu Chaturvedi is an entrepreneur, digital marketer and blogger based in India. Although his company was founded in 2018, his marketing roots go back to 2014. He started learning and practising digital marketing because, he enjoys turning complex problems into simple, beautiful and intuitive solutions. In this blog, Divyanshu Chaturvedi will share his experiences on strategies of digital marketing and tips to get most out of a marketing campaign. Also how to properly get started with a blog.