Recorded sessions valid upto 1 year
Ad Agency strategy & syllabus
Learn Advanced Facebook/Instagram Ads
Strategies for High Quality Leads
No previous experience needed
Get up 7x returns on your ads!
Learn advance Facebook & Instagram ads
Grow any business using Facebook & Instagram now!
The digital landscape is evolving at lightning speed. To stay ahead, you need more than just basic marketing skills. You need a deep understanding of AI, data analytics, and consumer behavior.
Our AI-driven digital marketing courses are designed to equip you with the exact skills and knowledge needed to thrive in today’s competitive market.
Why Choose Us?
- AI-Focused Syllabus
- Real-World casestudies
- Expert Faculty from Agency background
- 100% post training support
- Recorded sessions with 1 year access
- Get mentoring pre and post training
Who can apply for this course!
Don’t miss out on this opportunity to grow your business or your career. You can join if you are:
- Marketing and sales professional
- Students aspiring for a career in digital marketing
- Entrepreneurs and business owners
- Freelancers looking to upskill
Benefits from this course?
- Data-Driven Decision Making
- Keyword research understanding
- Pay-Per-Click (PPC) Advertising
- Social Media Marketing with AI
- Content Marketing with AI
- Web Analytics and AI
Upcoming Batches of this workshop
| Upcoming Batches | Start Date | Duration | Timings | Discounted 30% fees (Independence day) | Seats left |
|---|---|---|---|---|---|
| 24th Oct 2024 | 5 days | 10:30 am – 12:30 pm | Rs. 2,499/- | 7 |
Master 10+ Digital Marketing Tools
Feedback from recent workshop
“This digital marketing training is a game-changer! I’ve doubled my leads and closed more deals. It’s the best investment I’ve made in my real estate business.”
Best part of this training is they coach you for real work. They focus on explaining the concepts and WHY of each activities
” This training was helpful to understand the tips and process for viral content creation. My articles now actually get read!”
“The course content was relevant and engaging. I learned a lot about how to use digital tools to grow my business.”
Trainers are very experienced and are open to countless queries.
“I learned valuable tools and techniques that have helped me streamline my design process.”
Learning SEO helped me plan my designs more optimally. Working on live projects with them helped boost my confidence
“This training provided invaluable insights into understanding my target audience and tailoring my marketing efforts”
Social media tools and cold emails automation has saved as well as boosted my efforts!
Meet the team
100% job support with leading companies
Your Questions Answered
1. What are the key topics covered in the digital marketing course?
1. Introduction to Google Ads & Meta Ads
- Overview of both platforms and their role in digital advertising.
2. Account Setup and Structure
- Google Ads (Campaigns, Ad Groups, Keywords)
- Meta Ads (Campaign, Ad Sets, Ads)
3. Types of Campaigns
- Google Ads: Search, Display, Shopping, Video
- Meta Ads: Traffic, Engagement, Conversions, Lead Generation
4. Audience Targeting
- Google: Keyword, location, device, audience lists
- Meta: Custom Audiences, Lookalikes, Interest-based, Behavior
5. Ad Formats
- Google: Text Ads, Responsive Search Ads, Display Ads
- Meta: Image Ads, Video Ads, Carousel, Slideshow, Collection Ads
6. Keyword Strategy vs. Interest/Behavior Targeting
- Google: Keyword research and match types
- Meta: Interests, behaviors, demographics
7. Bidding Strategies
- Google: Manual CPC, Enhanced CPC, CPA, ROAS
- Meta: Lowest Cost, Bid Cap, Cost Cap
8. Ad Copy and Creative
- Google: Text-heavy, keyword-optimized ads
- Meta: Visual-heavy ads, importance of engaging visuals
9. Ad Extensions and Ad Placements
- Google: Sitelinks, Callouts, Structured Snippets
- Meta: Placements across Facebook, Instagram, Messenger, and Audience Network
10. Budgeting and Ad Scheduling
- Google: Daily/Monthly budget, Ad scheduling
- Meta: Lifetime/Daily budget, Ad scheduling by day and time
11. Remarketing & Retargeting
- Google: Display and Search remarketing
- Meta: Custom Audiences from website visitors, app users
12. Conversion Tracking and Pixel Setup
- Google: Conversion tags, linking with Google Analytics
- Meta: Facebook Pixel for tracking actions and conversions
13. Ad Rank, Quality Score vs. Relevance Score
- Google: Quality Score (Ad relevance, Landing page experience, CTR)
- Meta: Relevance Score (Ad performance feedback)
14. Audience Segmentation
- Google: In-market audiences, similar audiences
- Meta: Custom Audiences, Lookalike Audiences
15. Optimizing Campaign Performance
- Google: Adjusting bids, keywords, negative keywords
- Meta: Split testing creatives, audience targeting
16. Dynamic Ads & Catalog Ads
- Google: Dynamic Search Ads, Shopping Ads
- Meta: Dynamic Ads for e-commerce, product catalogs
17. Ad Policies and Compliance
- Understanding platform-specific ad policies for both Google and Meta.
18. Performance Metrics and KPIs
- Google: CTR, CPC, CPA, Conversion rate
- Meta: CTR, CPM, CPC, ROAS, Engagement rate
19. Campaign Goals and Objectives
- Google: Lead generation, sales, traffic, brand awareness
- Meta: Engagement, traffic, conversions, lead generation
20. Lookalike Audiences (Meta) vs. Similar Audiences (Google)
- Building audiences that resemble existing high-value customers.
21. Video Ads
- Google: YouTube Ads and video campaign setup
- Meta: Video ads in feeds, stories, and reels
22. Automation and Smart Campaigns
- Google: Smart Bidding, automated rules, Performance Max
- Meta: Automated campaigns, dynamic creatives, campaign budget optimization
23. Attribution Models and Reporting
- Google: Last-click, data-driven, linear attribution models
- Meta: Attribution windows (1-day, 7-day), multi-touch tracking
24. Cross-Platform Strategy
- Best practices for integrating Google Ads and Meta Ads for a holistic marketing approach.
These combined concepts cover the essential strategies, tools, and tactics for running successful campaigns across both Google and Meta platforms.
2. Who can enroll in the digital marketing course?
This course is open to students, working professionals, entrepreneurs, and anyone interested in gaining practical knowledge of digital marketing. No prior experience is necessary, as we start from the basics.
3. How long is the workshop?
5 days. Every day 2 hours (Typically Mon – Fri)
4. What is the workshop fee?
Google Ads: Rs. 2,499 /-
Social media ads: Rs. 2,499 /-
5. Will I get hands-on experience during the workshop?
Yes! We emphasize practical learning by providing live projects, case studies, and assignments. You will get hands-on experience with real-world campaigns to build your skills.
6. Do you offer any certifications upon course completion?
Yes, upon completing the course, you will receive a recognized certification in digital marketing. We also guide you in earning additional certifications like Google Ads and Analytics.
7. Are there any job placement opportunities after the course?
Yes, we offer job assistance and placement support. Our team will help you with resume building, interview preparation, and connecting with hiring companies in the digital marketing space.
8. Can I take this course if I don’t have a technical background?
Absolutely! No technical background is required. Our course is designed for beginners, and we provide step-by-step guidance in mastering digital marketing concepts.
9. What tools and software will I learn during the course?
You will get practical exposure to industry-leading tools such as Google Analytics, SEMrush, Hootsuite, Mailchimp, WordPress, and Facebook Ads Manager, among others.
10. Do you offer online classes for workshop?
Yes, we offer both in-person classes in Pune and online courses for those who prefer remote learning. The curriculum and benefits are the same, regardless of the mode.
