Why email marketing is still effective?
In this article, we’ll look at 12 reasons why email marketing is so useful for both B2C and B2B marketers in 2019 and beyond.
There are many creative ways in digital marketing to connect with your audience.
But Email marketing will forever remain one of the most reliable ways to reach and engage your target audience.
Email marketing over the last few years can offer a high return on investment to companies of all types and sizes.
In fact, according to a study, on average, email marketing ROI is 4400%, which is much higher than any other marketing method.
In other words, you get $44 for every $1 spent!!
Do you know? 82% of B2B and B2C companies still use email marketing in there digital marketing strategy. According to McKinsey, when it comes to acquiring new customers, email is 40x more successful than top social media websites.
That’s not even the best part; Email marketing has the potential to perform even better in and after 2019.
And it will be particularly useful in generating website traffic, leads, and sale and creating brand awareness for the business.
So the question is: Why is email marketing so effective? Here is why!
1. Number of email users are growing
More than 3.5 billion people of our planet are email users, and as per Email Statistics Report, 2018-2022, the number of worldwide email users is expected to grow to over 4.2 billion by the end of 2022.
The great thing about emails as a communication channel is that it provides a direct two-way communication line with your subscribers and customers.
2. Email Marketing is cost-effective
As I’ve mentioned above, email marketing has the best ROI in all digital marketing methods, which is 4400%.
Even with very little money, you can reach a large number of consumers than any other channel. When you have a small mailing list, you can benefit from the free plans of most email marketing providers.
For small business owners who can not spend huge money on advertising, email marketing is a better choice than traditional marketing channels like Billboards, flyers TV and radio advertisements, etc.
3. Email Marketing scalable
You can send out emails to 10,000 customers or potential customers, or you can send out 100. It all depends on your marketing goals.
Scalability is directly related to your growth. In the case of email, you scale as your subscribers increase, and email marketing software provides plans that scale as your list grows. It means you don’t pay unnecessary fees in anticipation.
Scalability in email marketing is an increase in the number of email subscribers list.
Several email marketing service providers such as MailChimp, Aweber, Zoho, etc. have plans that scale as your email list grows, and you have to pay for subscribers in a particular range.
Let’s say you have 10000 subscribers on your mailing list, and then you don’t have to pay the same amount of money as to someone with 100,000 subscribers. You have to pay for a plan which is between 5000-10,000 range.
4. Email marketing is measurable
The results of your email marketing campaigns are easy to measure with proper and relevant metrics.
When you use any email marketing software like MailChimp, GetResponse, Mailpoet, icontact, Aweber, etc. have analytics built into the dashboard of your account.
You can monitor which links got the most clicks, how many people opened your email, and how many unsubscribed.
Most email marketing services also give you access to critical numbers like:
- Click rates
- Delivery reports
- Percentage of clicks
- Opened by geography
Through data, you can quickly analyze how your email campaigns are performing, and you can make adjustments on your campaign accordingly and improve your effectiveness.
5. Email generates website traffic
Imagine you have an email list of 100,000 users, and an average click-through rate of your email campaigns is 10%.
Now when you publish a new article or you announce your latest product, and you share it with your email list.
Even if 10% of the recipients click and visit your article, you’re going to have 10,000 people who visited your website read your blog or have awareness about your new product. This shows how effective is email marketing for bloggers!
Site traffic is usually the primary focus of many business websites around the world.
The digital marketing age has created a growing need for every company’s web presence. Brands are now trying new methods and tactics to increase their traffic, their SEO, and website authority.
6. Mobile devices allow people to instantly check emails
You click ‘send’ on an email, and within seconds, thousands and thousands of people get notified through their mobile phones. How amazing is that?
Statistics say that the number of worldwide mobile phone users is expected to surpass five billion in the year 2020.
We can not deny that mobile phones are a huge part of our lives now. It cannot be ignored when it comes to the importance of email marketing.
The mobile devices and email marketing combine gives us the unparallel advantage of the speed and reach in executing our digital marketing strategy.
But keep in mind; you have to ensure that your email messages are created with a responsive design to be valid for mobile customers.
Your written email content must be short and sweet, ensuring that all email links are clickable and lead to pages that are also mobile-friendly.
You must provide subscribers with the option to view HTML emails or emails with visuals.
All images or videos that you do use within your content should be of smaller size so that they can be quickly loaded and be viewed on a mobile device.
7. Email automation
One of the best feature and the reason why email marketing is so effective is that it can be automated.
It’s effortless to schedule your email marketing messages ahead of the time, and it doesn’t require you to click ‘send’ every time.
You can schedule messages ahead of time for the days or even weeks and times that have proven to generate better results for you.
Automation is the cornerstone of every successful and nurturing digital marketing campaign. And due to the advancements in automation in various email marketing service providers, it’s very affordable to automate email marketing campaigns for the tup business.
Businesses can now increase their one-to-one marketing communications and reduce the number of hours needed to practice email marketing.
8. Email ties all your marketing techniques together
All your marketing effort can be promoted via email.
Written a new blog post? Share it with your subscribers via email.
Launching a digital product? Invite subscribers to buy it on a special discounted price with an email invitation.
Running a social media contest? Invite subscribers to join the contest.
Want to drive traffic to your website? Use lead magnets to collect email addresses and then update these subscribers with your website’s new content.
As you can see, no matter what kind of digital marketing you do, be it social media or inbound marketing or SEO, email is at the center of it.
Social media is and always will be one of the most critical components in any digital marketing strategy. Because its a fantastic platform for interacting with your audience and building your relations with them.
It’s an essential first step towards reaching your ultimate goal – the conversion.
However, when it comes to converting people, email should be considered a better tool than social media for acquiring new customers.
OptinMonster’s research supports this:
An email must be well designed with proper call-to-action, and the needs of a potential customer should take into consideration to covert them.
With email marketing, you can increase sales by
1) Acquiring customers and
2) Driving traffic to your website where they can browse your product(s).
10. Email is perfect for personalized as well as targeted messaging
Email marketing automation has reached a point where marketers can not only customize the email messages, but they can also change content based on their audience preferences and add a more personal touch in every message they sent.
It made email marketing a great way to communicate and build relations with new as well as existing subscribers.
11. Email great for building brand awareness
Applying an effective email marketing strategy for businesses and individuals can build powerful brand awareness.
Many marketers tend to view email marketing solely in terms of sales.
However, building a secure emotional connection with an email list is one of the best marketing strategies for increasing sales of a company.
When employed well, email marketing can:
1. Cultivate some severe customer loyalty by creating direct links with consumers
2. Leverage the ROI of any digital marketing campaign
3. Build new customer’s trust
4. Decrease email list unsubscription numbers
Of course, developing brand awareness through other marketing channels is also essential.
However, no other channels can provide direct and consistent interactions with their audience as email does.
Some tips for using email marketing to build brand awareness:
- Get permission
- Send out the welcome emails
- Focus on your audience
- Segment and personalize
- Be yourself
- Have a strong CTA
- Be consistent
12. Email marketing can help you withstand any disruption
As you may already know that, Google, Bing, Yahoo, and social media platforms like Facebook, Twitter, Instagram, etc.
Periodically update their algorithms to enhance the user experience on their platform.
Sometimes these algorithm changes can affect your search results ranking and social media visibility.
What if there is a significant algorithm change, and you see a drop in your website traffic and sales? And remember, you can also see a fall in social media engagement when the algorithm changes.
Here a strong email list could be very beneficial because even if your website traffic and social media visibility drop, you can still contact your email list to keep them informed about the updates.
It is the biggest reason email marketing is still so relevant even now.
So, there you have it
If you were wondering before reading this article, whether you should integrate email marketing in the digital marketing strategy of your business in 2019?
I hope I was able to pinpoint the things email marketing can do for your business and why it’s essential to integrate email marketing in your digital marketing strategy and why it is so effective even in 2019.
There’s an immense value of email marketing, and businesses can leverage it to generate more leads, sales, and increase website traffic and brand awareness; it’s time to start making a plan for implementation.
Still, have questions about email marketing?
No problem! You can drop a comment below with your issues, concerns, and successes stories.
And if you know of a business owner that has questions about email marketing? Share this article link with them to help them out.